Nerium International is being taken to court by Ray Liotta. Seems he is a tad upset about seeing his face plastered all over Nerium web sites with claims that the pairs of images reflect Liotta’s face before and after using Nerium AD. According to Liotta he has never used Nerium AD. And never would, even if they paid him.
See this news report on TMZ which states “Ray Liotta says a skin care company is like a pimple on his ass, and he’s gonna pop it … in court. Liotta has filed a federal lawsuit against a company called Nerium International, which hawks a skin care product called Nerium AD. The company has been blanketing social media since October, touting Liotta’s “before and after” pics and taking credit for the results, saying the Goodfella turned back the clock thanks to their wonder cream. Liotta is pissed, saying he never used the product and certainly didn’t give permission to use his name or likeness. Liotta is suing the company and one of the investors — Michael Shouhed who stars in “Shahs of Sunset – for lots of money, and he wants an immediate face lift … as in, lift my face off your stupid ad”.
Here is the case caption: Ray Liotta; Punky Inc. v. Nerium International Inc., a Texas LLC; Michael Shouhed; Kelly Hefferman; Judith Perez; Sheri Vareszadeh; Jackie Brann; Nelson Brann; Victoria Rowe; Kimberly Felice; Michelle Manire; Does.. 3/5/2014 2:14 cv 1632 Snyder (Western Division – Los Angeles).
Complaint for violation of the Lanham Act, unfair competition. Liotta is an internationally known film and television actor. Defendant Nerium generates revenue using a produced-based pyramid scheme. Defendant Nerium sells a skin care product named “Nerium AD,” that defendant claims produces dramatic improvements in the look of a person’s skin. Nerium have used and continue to use Liotta’s name, likeness, image, identity and persona to advertise, market and promote the sale of Nerium AD.
Did they say “pyramid scheme”? Aren’t those illegal?
Here is the full complaint in .pdf format filed in Los Angeles Superior Court yesterday: 1435530
Notice in the complaint certain accusations made by Plaintiff Liotta about Nerium’s product & marketing scheme “on information and belief” …
…”the purported ‘real results’ and ‘actual customer success’ of using Nerium AD shown in those ‘before and after’ photographs are fabricated – that is, they are not real results…”
…”Nerium’s claims of dramatic skin improvements have not been validated or confirmed by any recognized or peer reviewed scientific studies..”
…”Nerium uses ‘before and after photos’ with fabricated results to fraudulently induce consumers to purchase Nerium AD…”
…”alleged use and results that are completely fabricated, contrived, and utterly false.”
Now we should all keep in mind that folks can say anything in a complaint to a civil court, and it doesn’t mean it’s true – they could be wrong about Nerium.
We have seen celebrities join the Nerium Pyramid as brand partners. That should help their image / careers!
I’m sure we will be seeing a feature article in Happiness Magazine soon. The joys of borrowing without permission the name, image, and persona of another person to hawk your products.
Typical Nerium web site: Great Skin Now: Ray Liotta’s Nerium Before and After Pictures … greatskin-n.blogspot.com – Celebrity Ray Liotta’s results after using Nerium for 30 days! One bottle, two if you use the day cream. No systems, steps, or expensive gadgets.
Well, it goes to prove. There are goodfellas, badfellas, and worsefellas. Which camp do you think Nerium belongs in? Your comments below. We will follow this story.