Cytokines are the molecules that cells use to communicate with one another. They have a number of critical functions in maintaining health, and undoing damage, in skin and throughout the body. So, let’s say you are a skin care company, and want to capitalize on this by naming a product line the “Cytokines Line”. One might (naively) think that the first step would be to develop a product based on cytokines. But wait. Why bother? This is the skin trade. We can call it anything we want, because the suckers that buy our products are too stupid to know the difference. And who is going to tell them the truth, anyway?
SGF Complex: oligopeptides developed through the bio-fermentation of brewer’s yeast for exceptional cell renewal.
Natural Free Form Collagen and Elastin Amino Acids: provide elasticity, hydration and firmness.
The first ingredient is yeast fermentation by products. There is zero scientific evidence that yeast produces anything close to human cytokines or growth factors. Yeasts are single celled organisms; there are many species. They are good for brewing beer, true. They are also responsible for candida vaginitis (common “yeast infection” for women). I am guessing they are using the waste products of beer brewing. I sure hope they are not using the other yeast.
The second ingredient is collagen and elastin amino acids. Want to know what that is? Hydrolyzed (dissolved, chewed up) protein from animals. More likely from cows or horses. This is the stuff of which “gelatin” is made, and why it is high in protein.
Then they make the claim that dissolved elastin fibers somehow make your skin more elastic. This statement defies all known physiology and anatomy. Weak scientists, or marketer’s lies? Either way, the truth has been shredded once again.
OK, so the active ingredients are beer fermentation by products and protein hydrolysates. May as well spend less, and just smear beer and Jello on your face.
I looked at a few other products from this company. All looks a bit suspicious, but I didn’t spend much time there. For those of you who think I have an ax to grind with this company, I do. But they are not alone. Tip of the iceberg. Every day I come across another example. It will be years before we catalog them all, and by then there will be more.
But, doesn’t the truth matter? Do you really want to buy products from companies that have such a low opinion of your intelligence? I saw a book today on the best seller list entitled “How to kill 11 million people”. It is about truth, and lies. It makes the point that the holocaust was only possible because so many people were willing to believe Hitler’s lies. Then it builds a strong case that truth, especially in the public square, matters. As long as we are willing to go along with the lies, either of politicians or skin care marketers, we are giving them power over us. We are permitting them to use us.
So, in my humble opinion: truth matters. We will continue to look for egregious examples. Please share your thoughts and opinions with us and each other as well.