Misogyny /mɪˈsɒdʒɪni/ is the hatred or dislike of women or girls. Misogyny can be manifested in numerous ways, including sexual discrimination, denigration of women, violence against women, and sexual objectification of women.Misogyny has been characterised as a prominent feature of the mythologies of the ancient world as well as of various nefarious schemes to hawk skin care products to women considered too feeble minded to see through the obvious hype and ridiculous science.
The Pair O’ Docs at BFT are not women, but if we were, we would be mad as hell. The skincare marketing boys (and sadly, probably some marketing girls) are at it again – assuming that having two “X” chromosomes destines (or should we say condemns) one to be a gullible emotional automaton. You know the drill. Show some pretty before and after pictures and the female cerebral limbic lobe will do the rest. Reflexively take control and force the hand into the purse to get the credit card that will once again buy a product of dubious value, and sometimes of no value whatsoever. And for what? “Well, you know, get the same amazing results the lady in the picture got in only 14 days.” Oh, really? For that to be true, these marketers must think that women who take the time to get their hair highlighted, or have their nails gelled, or just want to look pretty, are also likely to be blind, or at least stupid.
Don’t believe us? Check out these before and after pictures taken from a website being promoted incessantly in email blasts across America. (URL link at end of post). Notice the hair. Between these before & after photos, not a single strand moved. Either the miraculous face modifying effects are instantaneous (within microseconds) or this woman has a miracle hair care secret worth knowing about.
So, what do you think? Is Brenda one of those rare savants who can look in the mirror and put every strand of hair in exactly the same place, at the same angle, at the same precise distance from every other hair on two different days two weeks apart? Or is this the worst case of photoshopping you’ve ever seen? (“OK, honey, I’m almost done. I only have one more picture to touch up for the new campaign, then we can leave. I just need to nudge the brightness up a bit.” Translation: “Women are such suckers. Some of ‘em are actually going to believe this crap.”) Welcome to the latest amazing product that is transforming ugly ducklings into swans.
Don’t take BFT’s word for it. Just look at these lucky ladies from the website. Can’t you just imagine how homely they would look if they didn’t take their phytoceramide supplement every day. Real trolls for sure. And what’s the deal with Cindy Crawford? We thought her secret was those rare cantaloupes from Southern France. If she uses one more miracle product, she will literally explode with beauty, or maybe be called to heaven because she is such a goddess of hotness.
The unsolicited emails started coming to my inbox about a month ago. And they continue to come every day, sometimes several times a day. If you block the sender in your email, they come from a different site. It’s really quite rude. Can you believe Martha Stewart needs the money that much? I know she’s had her issues and her company’s value has waxed and waned in the past, but surely she must have a few billion left. And how do you like the headline in the email blast – The Scandal Everyone Is Talking About in Hollywood. Gee, we though everyone in Hollywood was talking about Kim Kardashian’s and Kanye West’s wedding of the century. But, we digress.
Ceramides do play an important role in the skin.
Ceremides (there are actually six naturally occurring ones) are extremely important substances. Along with cholesterol and fatty acids, ceramides are a constituent of the lipid-like “mortar” between the keratinocytes that make up the stratum corneum. As you recall, the stratum corneum is the outmost layer of the skin that literally separates the outside world from the inner you. Besides playing the critical role of keeping the world and its dangers on the outside, ceramides help keep your moisture in. With age, the permeability of the skin and transcutaneous water loss does increase.
So exogenous ceramides can theoretically play a valuable role in keeping skin hydrated and more youthful looking. As far as the product being advertised, a ceramide containing nutritional supplement, is concerned, there are two major questions that must be answered. 1) Will taking a ceramide supplement that must transit the gastrointestinal tract in order to be absorbed, which is then transported to the skin via the bloodstream, in fact, be incorporated into the lipid mortar of the stratum corneum and improve the barrier function of the skin? 2) Why do marketers continue to manipulate the consuming public with deceptive advertising? We’ll explore the answer to the first question in the next BFT installment on ceramides. The answer to the second question is easy: Because, sadly, deceptive marketing works.
Preview of Ceramides Part 2
Within the marketing piece for the phytoceramides nutritional supplement is the following from Dr. Oz. Notice his comments say nothing about eating ceramides, but rather choosing the proper creams and serums. What we perceive as exageration and hype, “20 to 30 year off your face in less than 14 days”, is still a problem to BFT. We’ll get into facts and details in Ceramides Part 2.
“What Phytoceramides does is get rid of all the old, dead layers of skin and help your skin generate fresh new ones. Our tests show that you can erase almost 20 to 30 years off your face in less than 14 days. But the key is to choose the creams and serums that contain the highest and purest quality ingredients, since they’re not all the same.” – Dr. Oz