We at BFT are fond of natural polyphenols as antioxidants and anti-inflammatories for skin. Hops used in beer production are a source of polyphenols such as xanthohumol (XN), and its metabolites isoxanthohumol (IXN) and phytoestrogen 8-prenylnaringenin (8PN).
Is anyone here (other than me) old enough to remember the Guinness for Health campaign? Mainly a UK thing maybe. But anyway — the health benefits of a deep, rich stout was widely believed. I think it was the main ad theme for Guinness for the second hundred years or so of its existence. Then they had to stop when Ireland’s version of the FCC got involved.
Drs. John and George have decided to make themselves available as subjects in a clinical trial and will intake as much Guinness as might be necessary to further test any or all of these hypotheses.
Xanthohumol also causes obese diabetic rats to lose weight, and lower their blood sugar. I’ve found my new diet supplement!
Disclaimer: The Guinness company bought my great-great grandfather’s whisky brewing property in Dublin. I did recently invest in 6 bottles of Guinness Extra Stout, but own no shares in the company. They have offered no product comps in exchange for our helping with their marketing. This deplorable situation needs to be rectified.